Logo In-line
Color Gray Type
All Black
Color White Type
All White
Logo Typography
Gray
All Black
All White
Icon
Color
All Black
All White
Brand Colors
Primary Red
Hex: #BA2D26
RGB: 186, 45, 38
CMYK: 0, 75, 80, 27
Dark Red
Hex: #7E2B18
RGB: 126, 43, 24
CMYK: 0, 66, 81, 51
Secondary Gray
Hex: #5F6060
RGB: 95, 96, 96
CMYK: 62, 53, 52, 24
Black
Hex: #000000 RGB: 0, 0, 0 CMYK: 100, 100, 100, 100
Product Colors
Clarity
Primary Green
Hex: #30B457
RGB: 48, 180, 87
CMYK: 76, 0, 91, 0
Dark Green
Hex: #228F44 RGB: 34, 143, 68 CMYK: 84, 19, 100, 6
Gray
Hex: #B1B1B1 RGB: 177, 177, 177 CMYK: 32, 25, 26, 0
Dreamily
Primary Blue
Hex: #1B99FF
RGB: 27, 153, 255
CMYK: 69, 34, 0, 0
Dark Blue
Hex: #051051 RGB: 5, 16, 81 CMYK: 100, 98, 31, 41
Secondary Blue
Hex: #1BC1FF RGB: 27, 193, 255 CMYK: 62, 5, 0, 0
Gray
Hex: #B1B1B1 RGB: 177, 177, 177 CMYK: 32, 25, 26, 0
Serenity
Primary Purple
Hex: #8F99FF
RGB: 143, 153, 255
CMYK: 45, 39, 0, 0
Secondary Purple
Hex: #C499FF RGB: 196, 153, 255 CMYK: 29, 41, 0, 0
Gray
Hex: #B1B1B1 RGB: 177, 177, 177 CMYK: 32, 25, 26, 0